Madera
Brand identity and package design for a new line of wood toys at TCG Toys.
A clean design was the initial package direction provided by the brand manager.
A simple and bright colour palette were used to showcase the product.
Product Illustrations
Style reference and the original concept artwork by another designer.
The updated character artwork.
The Madera Style Guide
A closed box package guide.
The packaging system across different products.
Logo variations — the logo references the rings in a tree trunk and a face was added to reflect the cute and innovative products.
© Andrea Poon