Logos

A selection of logos with some of the concept work that inspired each design.

This was designed for a brand of wooden toys. The rings in a tree trunk are referenced and a face was added to reflect the cute and innovative products.

Magnetic Creations is a product line that features a tin with magnetic pieces and a scene. Partially inspired by fridge magnets, the logo is colourful and can work with various background colours. 

This is a refresh of the Surelox puzzle brand logo. Known for its proprietary die-cut method that allows the pieces to fit together tightly, the initial direction was to reference a lock. The final logo was finished by the lead designer. 

This was created as a sub-brand for puzzles targeting children.

Imaginmat is a brand of playmats that encourages active play. The logo is playful, with a sense of movement created by the varying positions of the letters.

Logo for a commercial real estate leasing and marketing firm. During an internship, three other designers and I each created concepts for the logo where one of my ideas was chosen by the creative director and the client. The final logo, identity, and website were designed by the other team members.

Madera, Magnetic Creations, Surelox, Surelox Junior, Imaginmat completed at TCG Toys. 

Findspace completed at Premise Design Communications.

© Andrea Poon