Chroma

Creating a conceptual reusable and multi-functional package design for pencil crayons.

Chroma was created to introduce children to pencil crayons and reusable packaging. The trunk of the elephant can function as an easel and the package itself can be reused as an organizer to store other materials. There are dividers inside that can be taken out or adjusted horizontally and vertically to suit the child’s needs. A pocket sketchbook and animal themed colouring book are included to let children start colouring and drawing right away.

The logo is colourful and references the tips of pencil crayons.

Some Process