Madera

Brand identity and package design for a new line of wood toys at TCG Toys.  

Madera_Cakeville

A clean design was the initial package direction provided by the brand manager.

Madera_Cakeville_FrontAndBack

A simple and bright colour palette were used to showcase the product.

Madera_Full_Package
Madera_Snailyphone

The packaging system across different products.

Madera_Countapillar
Madera_Logo_Variations

The logo references the rings in a tree trunk and a face was added to reflect the cute and innovative products.

Madera_BrandElements

© Andrea Poon